Supercharge Your Next Profit Center
A Strategic Plan to transform your dealership’s wholesale used-car sales process into a new profit center.
Backed by a multi-year track record of exceptional results, OnlineKars, LLC builds state-of-the-art private online auction platforms—designed to maximize wholesale returns and deliver unmatched ROI.
Our work with Dealership Group A shows how the right technology can transform wholesale from an overlooked department into a high-performance profit center, delivering sustained revenue growth, stronger buyer engagement, and measurable operational efficiencies.
Introduction
Wholesale vehicle sales have long been the underdog in the dealership ecosystem—most often taking a back seat to new vehicles, used retail vehicles, service, and F&I. In today’s dealer-to-dealer wholesale market, adaptability, speed, and trust aren’t optional—they’re essential.
Over the course of a three-year partnership, Dealership Group A and OnlineKars streamlined operations, increased engagement, and unlocked a consistently high-ROI revenue stream.
The Challenge
Dealer-only auctions and internal “hand-sells” often suffer from:
- Outdated workflows
- Low bidder engagement
- Lack of transparency
- Poor reporting
- Questionable business practices
Dealership Group A’s legacy sealed-bid process was no exception—slow, inefficient and sometimes unreliable. They needed a trusted technology partner who could digitize operations, attract qualified bidders, and dramatically improve efficiency—without sacrificing control or clarity.
They found all of that—and more—with OnlineKars.
Key Innovations from OnlineKars
- Verified Digital Buyer Pool – Consolidated and digitized wholesale contacts for fast onboarding and ongoing engagement.
- Private Auction Platform – Low buyer-only fees, dealer-controlled and operated, user-friendly for both dealership staff and buyers, and fully configurable to dealer needs.
- Intelligent Auction Tools – Extended bidding, anti-sniping, variable bid increments, instant notifications, and customizable auction durations.
- Post-Auction Efficiencies – One-click approvals, winner lists, and real-time insights from expired auctions.
- Factory Window Sticker Access – Integrated Monroney labels to boost buyer confidence.
- Push Notifications – Keeps bidders engaged even when they’re not actively viewing auctions.
- Professional Vehicle Photos – Early access to high-quality images to reduce hesitation and unnecessary lot visits.
- Standardized Accounting – Stamped invoices with clear payment mode details.
- Advanced Reporting – Custom analytics that go beyond typical third-party platform capabilities.
Key Innovations from OnlineKars
- Verified Digital Buyer Pool – Consolidated and digitized wholesale contacts for fast onboarding and ongoing engagement.
- Private Auction Platform – Low buyer-only fees, dealer-controlled and operated, user-friendly for both dealership staff and buyers, and fully configurable to dealer needs.
- Intelligent Auction Tools – Extended bidding, anti-sniping, variable bid increments, instant notifications, and customizable auction durations.
- Post-Auction Efficiencies – One-click approvals, winner lists, and real-time insights from expired auctions.
- Factory Window Sticker Access – Integrated Monroney labels to boost buyer confidence.
- Push Notifications – Keeps bidders engaged even when they’re not actively viewing auctions.
- Professional Vehicle Photos – Early access to high-quality images to reduce hesitation and unnecessary lot visits.
- Standardized Accounting – Stamped invoices with clear payment mode details.
- Advanced Reporting – Custom analytics that go beyond typical third-party platform capabilities.
Results
Performance Snapshot (3 Years)
- 6 months 2022: 1,449 vehicles Sold | 87% sell rate | $2,930 avg. profit/unit | 35 bids per unit sold
- 2023: 2,788 vehicles sold | 89.82% sell rate | $3,020 avg. profit/unit | 33 bids per unit sold
- 2024: 2,608 units sold | 89.35% sell rate | $2,932 avg. profit/ unit | 38 bids per unit sold
- 2025 (Jan-June): 1,239 units sold | 90.44% sell rate | $3,530 avg. profit/unit | 38 bids per unit sold
- Efficiency: 101.92% of MMR (April 2025 sample)
Buyer Benefits
Significantly lower per-unit fees than national auction platforms, encouraging higher participation, trust, and competitive bidding. Dealer Group A has positioned itself as buyer-friendly option in a market where transaction fees continue to rise.
Operational Impact
- Faster unit turnaround
- Less administrative friction
- Seamless billing and gate-pass processes
- High satisfaction among administrative staff
Roadmap: What’s Next
- AI-Powered Bid Intelligence – Predictive tools for sellers to optimize timing and pricing
- Advanced Analytics – Real-time dashboards and forecasting capabilities
- Enhanced Mobile UX – Intuitive, device-agnostic bidding for greater accessibility
Dealership Group A’s feedback remains integral to product evolution, ensuring an ongoing, responsive partnership.
Conclusion
Dealership Group A’s results demonstrate the impact of working with a tech partner that listens, adapts, and delivers. OnlineKars transformed their wholesale operations from a routine necessity into a strategic advantage—driving both revenue growth and operational efficiency.
Contact Us: 888-524-1744
Visit: www.onlinekars.com