White Paper: Accelerating Dealer Auctions Through Strategic Partnership — A Retrospective with Dealership Group A
Published by OnlineKars | June 2025
Introduction
Wholesale vehicle sales are often overlooked within the dealership ecosystem, trailing behind departments like new car sales, service, and F&I. OnlineKars empowers dealers to change that — transforming wholesale from a backwater to a reliable source of profit.
In today’s wholesale dealer-to-dealer environment, adaptability, speed, and trust are vital. Dealership Group A’s two-year partnership with OnlineKars demonstrates how the right technology can streamline operations, increase engagement, and boost profitability.
The Challenge
Dealer-only auctions and internal “hand-sells” often suffer from:
– Outdated workflows
– Low bidder engagement
– Lack of transparency
– Poor reporting
– Questionable business integrity
Dealership Group A’s legacy sealed-bid process was inefficient and sometimes unreliable. They needed a trusted tech partner to digitize operations, attract qualified bidders, and increase efficiency, without losing control or clarity. They found that in OnlineKars.
Key Innovations from OnlineKars
• Creating a verified digital buyer pool: Consolidated and digitized wholesale contacts, enabling quick onboarding and engagement.
• Private Auction Platform: User-friendly, competitive, and dealer-operated — rivaling OVE, ACV, and BackLotCars in ease-of-use, but configurable by the dealer.
• Intelligent auction features: extended bidding, variable increments, instant notifications, and custom auction periods.
• Post-auction efficiencies: One-click approvals, winner lists, and real-time vehicle insights from expired auctions.
• Factory window sticker access: Monroney label integration for increased buyer confidence. • Push notifications: keeps bidders informed — even when not actively viewing auctions. • Real vehicle photos: early access to professional images reduces hesitation and lot visits. • Stamped invoices with payment modes: simplified and standardized accounting. • Robust reporting: custom analytics far beyond what third-party platforms provide.
Results
Performance Snapshot (2.5 Years)
• 2023: 2,788 units sold | 89.82% sell rate | $3,019 avg. profit/unit | 11.61% ROI • 2024: 2,608 units sold | 89.35% sell rate | $2,932 avg. profit/unit | 12.7% ROI • 2025 (Half-Year): 1,239 units sold | 90.44% sell rate | $3,530 avg. profit/unit | ROI 15%+ • Price Efficiency: 101.92% of MMR (April 2025 sample)
Buyer Benefits
Lower per-unit fees than national auction platforms — enhancing buyer participation, trust, and competitive bidding. Dealer Group A positioned itself as buyer-friendly in an industry full of rising transaction fees.
Operational Impact
– Faster unit turnaround
– Less administrative friction
– Seamless billing and gate-pass processes
– Super high satisfaction from the admin team
Roadmap: What’s Next
• AI-Powered bid intelligence: predictive tools for sellers
• Advanced analytics: real-time dashboards and forecasts
• Enhanced mobile UX: intuitive, device-agnostic bidding
Dealership Group A’s feedback remains central to future development — reinforcing a dynamic, ongoing partnership.
Conclusion
Dealership Group A’s transformation proves the value of choosing a tech partner who listens, adapts, and delivers. OnlineKars has elevated their wholesale process from a transactional chore to a strategic advantage — fueling both revenue and operational excellence.
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