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White Paper: Accelerating Dealer Auctions Through Strategic  Partnership — A Retrospective with Dealership Group A

Published by OnlineKars | June 2025

Introduction

Wholesale vehicle sales are often overlooked within the dealership ecosystem, trailing behind  departments like new car sales, service, and F&I. OnlineKars empowers dealers to change that — transforming wholesale from a backwater to a reliable source of profit.

In today’s wholesale dealer-to-dealer environment, adaptability, speed, and trust are vital. Dealership  Group A’s two-year partnership with OnlineKars demonstrates how the right technology can streamline  operations, increase engagement, and boost profitability.

The Challenge

Dealer-only auctions and internal “hand-sells” often suffer from:

– Outdated workflows

– Low bidder engagement

– Lack of transparency

– Poor reporting

– Questionable business integrity

Dealership Group A’s legacy sealed-bid process was inefficient and sometimes unreliable. They needed a  trusted tech partner to digitize operations, attract qualified bidders, and increase efficiency, without  losing control or clarity. They found that in OnlineKars.

Key Innovations from OnlineKars

• Creating a verified digital buyer pool: Consolidated and digitized wholesale contacts, enabling quick  onboarding and engagement.

• Private Auction Platform: User-friendly, competitive, and dealer-operated — rivaling OVE, ACV, and  BackLotCars in ease-of-use, but configurable by the dealer.

• Intelligent auction features: extended bidding, variable increments, instant notifications, and custom  auction periods.

• Post-auction efficiencies: One-click approvals, winner lists, and real-time vehicle insights from  expired auctions.

• Factory window sticker access: Monroney label integration for increased buyer confidence. • Push notifications: keeps bidders informed — even when not actively viewing auctions. • Real vehicle photos: early access to professional images reduces hesitation and lot visits. • Stamped invoices with payment modes: simplified and standardized accounting. • Robust reporting: custom analytics far beyond what third-party platforms provide.

Results

Performance Snapshot (2.5 Years)

• 2023: 2,788 units sold | 89.82% sell rate | $3,019 avg. profit/unit | 11.61% ROI • 2024: 2,608 units sold | 89.35% sell rate | $2,932 avg. profit/unit | 12.7% ROI • 2025 (Half-Year): 1,239 units sold | 90.44% sell rate | $3,530 avg. profit/unit | ROI 15%+ • Price Efficiency: 101.92% of MMR (April 2025 sample)

Buyer Benefits

Lower per-unit fees than national auction platforms — enhancing buyer participation, trust, and  competitive bidding. Dealer Group A positioned itself as buyer-friendly in an industry full of rising  transaction fees.

Operational Impact

– Faster unit turnaround

– Less administrative friction

– Seamless billing and gate-pass processes

– Super high satisfaction from the admin team

Roadmap: What’s Next

• AI-Powered bid intelligence: predictive tools for sellers

• Advanced analytics: real-time dashboards and forecasts

• Enhanced mobile UX: intuitive, device-agnostic bidding

Dealership Group A’s feedback remains central to future development — reinforcing a dynamic, ongoing  partnership.

Conclusion

Dealership Group A’s transformation proves the value of choosing a tech partner who listens, adapts,  and delivers. OnlineKars has elevated their wholesale process from a transactional chore to a strategic  advantage — fueling both revenue and operational excellence.

 Contact Us: 888-524-1744 Visit: www.onlinekars.com

Get in touch with our team to talk about how you can implement a digital auction platform on your website and take control of this process

Address:
30000 Northwestern Highway,
Farmington Hills, Michigan, USA 48334

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